ABOUT

Rocky Top Soft Serve

OUR STORY

Creating a positive future for our children.

Our owner and CEO, Justin, served in the United States Navy for 21 years before branching into the ice cream industry. After becoming disabled, Justin began driving for the world famous Mister Softee Company. During his experience, he saw areas of improvement and recognized the need for a different style of leadership and change in platform. To be closer to family and raise their children in a close knit community with southern hospitality, they relocated to their beautiful home state of Tennessee. Justin and his wife, Bridget, started Rocky Top Soft Serve with the aspiration to create a place based on modern innovation and with a focus on a family-oriented environment.

MEET THE Team

Dedication. Expertise. Passion.

CEO-Chief Executive Officer

Justin Hesselrode

Justin has his Associate's in Electronics and a Bachelor's of Science in Professional Aeronautics with a minor in Safety and served in the Navy for 19 years. After leaving the Navy, he drove for Mister Softee and decided he wanted to create his own soft serve truck and RTSS was born. He is passionate about his family and incorporating them in the family business. Justin also enjoys working on cars whether its doing engine rebuilds, adding building parts, or serving ice cream, he's your guy!

COO-Chief of Operations

Bridget Hesselrode

Coming Soon...

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Customer Experience Administrator

Lauren Gaskill

Lauren has her master's in Special Education and is a Board Certified Behavior Analyst. Lauren currently resides in Missouri and works at a local university where her sole job is providing education, resources, and support to teachers. She has an eye and talent for graphic design and social media. She works hard to make sure our socials are up-to-date and our customer experience is off the charts.